What is Google Forwarding Number?
A Google Forwarding Number is a dynamic phone number that substitutes as a contact in search or map ads. Calls placed to this number are routed to the main line, but Google keeps track of call metrics such as the duration and time of the call, allowing measurement of call conversions and ROI from the campaign.
Use cases for Google Forwarding Number include assigning unique numbers to ad groups, tracking which keywords are the most substantial call generators, and reporting calls during high traffic hours.
Related Terms: Call Tracking, Call Extensions, Conversion Tracking, Dynamic Number Insertion