What is Google Business Profile?

A Google Business Profile is an abbreviation for a freely available listing that showcases the business’s information, such as address, phone number, and operating hours, along with reviews on Google and Maps. It used to be called Google My Business, and it is one of the pillars of local SEO, as having a fully optimized profile enhances chances of being found on “near me” searches and drives local queries or footfalls.

The Hyderabad campus storefront showcases and business profile optimization include posting high-resolution images, chronicling course announcements via posts, and using prompt responses to review engagements.

Related Terms: Local SEO, NAP Consistency, Map Pack, Review Management