What is Golden Triangle?
The Golden Triangle highlights the most lucrative areas for capturing attention on a web page. Within the SERPs (Search Engine Result Pages), users engage with the screen in an F-shaped eye-tracking pattern, focusing primarily on the top left portion of the page first. Marketers can strategically place and design ads and pages in accordance with this pivotal pattern.
Golden Triangle principles can be used by putting noticable calls to action in the upper left for easy retrieval and actively bidding on being placed at the top of the page. Moreover, adding description snippets to SERP snippets can help highlight the pointers, thus drawing additional users.
Related terms: Heatmap, Eye-Tracking, Above the Fold, User Attention