What is Facebook Retargeting?
Facebook Retargeting is showing digital advertisements to users who previously visited your website while they spend their time on Facebook. With tracking pixels, you can create Custom Audiences and target users who were previously engaged with your site—viewing a product, adding it to their cart, or just browsing your blog. Facebook partnered with advertisers and opened its ad exchange in December 2012, which helped run dynamic retargeting campaigns efficiently.
For Facebook Retargeting, we can give an example of showing ads for the particular course that the user had previously viewed on Digigyan, enticing users who partially filled out an application form with exclusive offers, or even engaging readers with new blog posts based on their previous reads.
Related terms: Pixel, Custom Audiences, Lookalike Audiences, Ad Exchange