What is Enhanced Bidding?
Enhanced Bidding is an example of automated bid strategies where Google adjusts your manual CPC bids to improve conversion goals. With Enhanced Bidding turned on, Google can increase your bid by up to 30% for conversion-predicted bids. It functions partly like CPC and CPA bidding but remains weighted more on cost per click.
Examples of Enhanced Bidding include letting Google pay more for likely-converting searches or setting a ₹20 max CPC while allowing bids of up to ₹26 on high-intent queries.
Related concepts: Manual CPC, CPA Bidding, Smart Bidding, Bid Adjustment.