What is Email Marketing?
An Email Campaign System is an example of Computer-Assisted/Managed Communication (CAMC) systems that focus on the design, distribution, and monitoring of mass emails. It encompasses functions such as list segmentation, template design, scheduling, and performance evaluation. Even though email marketing has a high return on investment, organizations often overlook it.
Examples of Email Campaign Systems include using Mailchimp to send a bi-weekly newsletter, segmenting subscribers by purchase history in Sendinblue, or automating welcome series in HubSpot.
Related terms: List segmentation, open rate, click-through rate (CTR), drip campaign.