What is EdgeRank?
EdgeRank is the colloquial name for Facebook’s newsfeed ranking algorithm. It determines which posts from pages, profiles, or groups appear in users’ News Feeds by assessing engagement, relevance, and recency. While Facebook no longer uses the term “EdgeRank” publicly, grasping its fundamental ideas benefits social marketers looking to improve content reach.
Encouraging comments for engagement, posting during high traffic hours, and using a combination of images, videos, and links to improve relevancy signals are all examples of EdgeRank optimization.
Related terms: News Feed Algorithm, Engagement Rate, Organic Reach, Content Relevance