What is eCommerce?

eCommerce is buying and selling goods and services via the internet. Also called e-tail, it covers all the components, including digital storefronts, shopping carts, payment processing, and order fulfillment. eCommerce is a growing economic segment, as retail consumer spending shifts away from physical or brick-and-mortar locations.

Examples of e-commerce include running a Shopify store, adding a shopping cart feature on your website, enabling digital downloads, or hosting flash sales online.

Related terms: Shopping Cart, Payment Gateway, B2C, B2B