What is E-marketing?
E-marketing is synonymous with online marketing, internet marketing, or digital marketing. It includes all marketing activities such as SEO, PPC, retargeting ad campaigns, social advertising, and others that utilize web-based technologies to generate leads or foster e-commerce revenue. In comparison to traditional marketing practices, e-marketing offers greater precision and targeting, as well as real-time measurement and continuous optimization.
Examples of e-marketing include promoting a website through Google Ads search campaigns, retargeting website visitors as they browse Facebook, sending out promotional newsletters, and optimizing the site for search engines.
Related terms: Online Marketing, Internet Marketing, Digital Marketing, Web Advertising