What is Dynamic Retargeting?
Dynamic Retargeting displays advertisements to prior visitors of your webpage, showing them the exact products or pages they previously viewed. This method boosts traffic and closes deals using highly pertinent advertisements.
Dynamic Retargeting is exemplified by adverts showing a specific smartphone a user was viewing or showing items previously in the cart with a discount.
Related terms: Pixel Tracking, Remarketing Lists, Personalized Ads, Cart Abandonment.