What is Drip Marketing?
Drip Marketing implements automated email workflows, with a defined schedule or trigger, sent to prospects. Each step, or “drip,” captures only one idea, feature, or call-to-action and focuses on guiding the recipient further along the designated path.
“Drip Marketing” is exemplified by a welcome 5-email series sent fortnightly after enrollment or by a product education sequence triggered by the relevant download.
Related terms: Email Automation, Lead Nurturing, Triggered Campaigns, Subscriber Segmentation.