Digital Marketing Funnel

What is Digital Marketing Funnel?

Online interaction and relationships with existing or potential customers can be modified through a six-stage path, which can be said as converting strangers to loyal customers:

Grabbing attention through SEO and paid advertising is termed exposure.

• Consideration: Potential buyers evaluate whether to make a purchase decision.  
• Conversion: The action (purchase, fill out a form) is completed.  
• Customer Relationship: You interact and assist them after they buy.  
• Retention: You provide consistent value so they continuously return.  

Digital Marketing Funnel strategies include running blog campaigns for exposure, sending targeted email sequences during consideration, optimizing landing pages for conversion, and offering loyalty discounts to boost retention.  

Related terms: AIDA Model, Lead Nurturing, Customer Journey, Retention Marketing.