What is Daily Budget?
Your daily ad spend limit for a specific campaign is the fixed amount you will pay.Setting a daily budget provides structure for allocating ad funds relative to marketing priorities and prevents overspending. You can even change this amount at any time to improve your results or react to market changes.
Creating a daily limit on Google Ads campaigns is an example of a daily budget. Even eradicating lower spend weekends and maintaining a ₹5000 budget on high-converting days shows flexibility with spending while trying to maintain optimal ROI.
Related terms: Campaign Budget, Bid Strategy, Spend Cap, Budget Pacing.