What Is Brand Stacking?
Brand Stacking is when multiple search results from the same domain appear on the first page of Google, especially for branded search queries. This allows a single brand to dominate the Search Engine Results Page (SERP) with several listings, instead of just one or two.
Since Google’s algorithm update around 2010, it’s become more common for strong brands to hold up to six to eight positions on page one, especially when users search for the brand name. This visibility can lead to higher traffic and increased conversions for businesses with well-optimized sites.
Related terms: SERP, Branded Search, Organic Listings, Google Algorithm