What Is Bounce Rate?
Bounce Rate is the percentage of visitors who land on a page of your website and then leave without clicking on anything else or visiting another page. In tools like Google Analytics, it shows how many users had a quick visit with no further interaction.
A high bounce rate can suggest that the page didn’t match what the visitor was looking for, or that the content didn’t encourage them to explore more. In digital marketing, improving bounce rate often means improving SEO, content quality, or user experience.
Related terms: Google Analytics, Engaged Session, SEO, User Experience (UX)