What Is Black Hat SEO?
Black Hat SEO refers to unethical or manipulative techniques used to try to improve a website’s search engine rankings by tricking the algorithm. These methods go against search engine guidelines and can lead to penalties, lower rankings, or even having the site banned from search results.
Examples of Black Hat SEO include keyword stuffing, hidden text, fake backlinks, and creating low-quality content just to rank. It’s the opposite of White Hat SEO, which focuses on following best practices and putting users first.
Related terms: White Hat SEO, Search Engine Guidelines, Penalty, Banned