What Is Beacon Technology?
Beacon Technology is a type of wireless communication that uses Bluetooth signals to connect with nearby mobile devices. In digital marketing, it’s mainly used by retailers and marketers to send personalized messages or offers to customers when they are physically close to a specific location—like a store or display.
Beacons can also track user behavior in-store, helping businesses understand how customers move, what they interact with, and what leads to a purchase. This makes it a powerful tool for both personalized engagement and analytics in offline environments.
Related terms: Geo-targeting, Push Notifications, Proximity Marketing, Mobile Analytics