What Are Banners?
Banners are a common type of digital advertisement that appear in the form of images, graphics, or animations on websites, apps, or social media platforms. They are usually placed at the top, side, or within the content of a page to catch the viewer’s attention.
Banner ads are often used in display advertising and can be bought using pricing models like CPM (Cost Per Thousand Impressions). They help promote products, drive traffic, or build brand awareness, and their performance is usually tracked through metrics like CTR (Click-Through Rate).
Related terms: Display Ads, CPM, CTR, Ad Creative