What Are Backlinks?
Backlinks are links from one website to another. When one site links to your site, it’s considered a “backlink.” In digital marketing and SEO, backlinks are important because they signal to search engines that other sites trust your content.
The more quality backlinks you have, the more likely your website is to rank higher in search results. This is because search engines view backlinks as a form of endorsement or vote of confidence in your site’s authority and relevance.
Related terms: Link Building, Anchor Text, Domain Authority, Off-Page SEO