What Is Anchor Text?
Anchor Text is the clickable text in a hyperlink—the part you usually see underlined or in a different color. In digital marketing, it’s important because it tells both users and search engines what the linked page is about.
For example, in the sentence “Learn more about SEO basics,” the words SEO basics are the anchor text.
Search engines use anchor text to understand the context of the link, which can affect SEO rankings. Using clear, relevant anchor text helps improve both user experience and site visibility.
Related terms: Backlinks, Internal Linking, Hyperlink, Keyword Optimization