What Is an Algorithm?
In digital marketing, an Algorithm is the formula used by search engines to determine how websites are ranked in organic search results. It processes various factors—like relevance, content quality, and website structure—to decide where a page should appear in response to a search query.
Search engines regularly update their algorithms, and each one may use hundreds of variables to assess and rank web pages.
Related terms: Search Engine, Spider, Ranking, Natural Listings, SEO (Search Engine Optimization)