What Is Aggregate Data?
Aggregate Data refers to combined information collected from multiple users, sessions, or sources, grouped together to show overall trends rather than individual behavior. In digital marketing, it’s commonly used to view totals like impressions, clicks, or conversions at a campaign or audience level.
This type of data is useful for identifying patterns, measuring performance, and making strategic decisions—without focusing on personal or user-specific details.
Aggregate data plays a key role in dashboards, analytics platforms, and privacy-conscious reporting.
Related terms: User Behavior, Metrics, Insights, Data Segmentation