What Are Ad Extensions?

Ad Extensions are additional pieces of information that expand a standard text ad in search engines, making it more useful and clickable. They appear below your main ad copy and can include links, phone numbers, location info, and more.

Used mainly in Google Ads, these extensions help improve visibility and can boost CTR (Click-Through Rate) by giving users more options to engage.

There are several types of ad extensions, such as:

  • Sitelink Extensions – link to specific pages on your site

  • Call Extensions – add a clickable phone number

  • Location Extensions – show your business address

  • Callout Extensions – highlight key benefits or features

Ad extensions are a core part of many PPC campaigns, especially for businesses aiming to stand out in competitive search results.

Related terms: Google Ads, Search Ads, CTR (Click-Through Rate), PPC (Pay-Per-Click)

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