Digital Marketing Course - Job Oriented
Tailored for job seekers aiming to break into the digital marketing industry with a robust skill set.
- Job Assured Program
100% Assistance Till You Get Job
- Course Duration
2 Months + Life Time Access
- Industry Experienced Trainer
Get trained from Expert
- Training Format
Classroom / Live Online
Start Your Digital Marketing Career with Industry-Focused Training
Are you a fresher or job seeker looking to start a career in SEO and Digital Marketing?
Our SEO Training Program for Job Seekers & Freshers is designed to provide you with real-world SEO skills, hands-on experience, and certification to help you secure your first job in the digital marketing industry.
Key Highlights
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100% Placement Support
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Real-time Industry Projects
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Flexible Learning
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Mock Interview Sessions
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Hands-On Training
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Industry-Focused Curriculum
Cirriculum
Learn the fundamentals of SEO, WordPress setup, on-page and off-page optimization, technical SEO, and paid advertising across various platforms. Master the skills needed to rank websites and run successful ad campaigns.
9 ModulesCourse Content
- Chapter 1: Understanding Domains & Hosting
- What is a domain name and how does it work?
- Difference between domain & hosting
- Chapter 2: Types of Websites
- Static vs. Dynamic vs. CMS-based websites
- Chapter 1: Choosing the Right Tools
- Choosing a lightweight SEO-friendly theme (Astra, GeneratePress, OceanWP)
- Installing essential plugins (SEO, Security, Performance)
- Chapter 2: WordPress Site Structure & SEO Setup
- Setting up Permalinks & Site Structure
- Installing & configuring Yoast SEO / RankMath SEO plugin
- Creating an XML Sitemap & Robots.txt file
- Setting up Google Search Console & Analytics for WordPress
- Chapter 1: How Search Engines Work
- Crawling, Indexing, and Ranking Explained
- Chapter 2: Understanding Google Algorithms
- Introduction to Google Algorithm Updates
- Organic vs. Paid Search
- White Hat vs. Black Hat SEO
- 📌 Assignment: Research and summarize how Google ranks pages in SERPs.
- Chapter 1: Keyword Research & SEO Tools
- Google Keyword Planner, Ubersuggest
- Chapter 2: On-Page Optimization Techniques
- Title Tags, Meta Descriptions & Header Tags Optimization
- SEO-Friendly URLs & Internal Linking Basics
- Chapter 3: Image & Schema SEO
- Image SEO (Alt Text, File Compression, Lazy Loading)
- Schema Markup (Basic JSON-LD Implementation)
- Chapter 1: Website Crawling & Indexing
- How Googlebot Crawls Websites
- Robots.txt, XML Sitemaps & Canonical Tags
- Chapter 2: Google Tools & Mobile SEO
- Introduction to Google Search Console & Google Analytics
- Mobile SEO & Core Web Vitals (LCP, FID, CLS)
- Chapter 1: Backlink Strategies
- Introduction to Backlinks & Link Building Strategies
- Guest Posting & Directory Submissions
- Chapter 2: Social & Local SEO
- Social Media’s Role in SEO
- Local SEO & Google My Business Setup
- Chapter 1: Google Search Console & Analytics
- How to Use Google Search Console (Live Testing, Indexing, Fixing Errors)
- Introduction to Google Analytics 4 (GA4) (Traffic Analysis, User Behavior)
- Chapter 2: SEO Performance & Reporting
- Using Google Lighthouse & PageSpeed Insights (Performance Testing)
- Overview of Ahrefs, Semrush, and Moz for Keyword & Backlink Research
- Chapter 3: SEO Reporting & Data Interpretation
- Understanding SEO Metrics (Clicks, CTR, Bounce Rate, Sessions)
- How to Create a Basic SEO Report for Clients or Employers
- Tracking Keyword Rankings with Ahrefs/Semrush
- Creating a Performance Report in Google Data Studio
- 📌 Assignment:
- Perform a complete SEO audit for a small business website.
- Present a strategy for improving rankings using on-page & technical SEO.
- Chapter 1: Introduction to Paid Advertising (PPC Basics)
- What is Pay-Per-Click (PPC) Advertising?
- Difference between SEO & PPC
- Types of Paid Ads (Search Ads, Display Ads, Shopping Ads, Social Media Ads)
- Overview of Google Ads vs. Facebook Ads vs. LinkedIn Ads
- 📌 Assignment: Research and compare SEO vs. PPC pros & cons.
- Chapter 2: Getting Started with Google Ads
- How Google Ads Work (Bidding, Quality Score, Ad Rank)
- Understanding Google Ads Auction System
- Types of Google Ads (Search, Display, Video, Shopping)
- 📌 Assignment: Create a dummy Google Ads campaign (without running it).
- Chapter 3: Google Search Ads Setup (Step-by-Step)
- How to create a Google Ads account
- Setting up a Search Campaign (Keyword Targeting, Ad Groups, Ad Copy)
- Writing Effective Google Ads (Headlines, Descriptions, CTAs)
- Landing Page Best Practices for Conversions
- 📌 Assignment: Write two sample Google Ads with compelling headlines & descriptions.
- Chapter 4: Understanding Google Ads Bidding & Budgeting
- CPC (Cost-Per-Click) vs. CPM (Cost-Per-Mille) vs. CPA (Cost-Per-Acquisition)
- Manual vs. Automated Bidding Strategies
- How to set daily budgets & bidding strategies
- 📌 Assignment: Research 5 high-performing keywords for a Google Ads campaign.
- Chapter 5: Google Ads Performance Tracking & Optimization
- Setting up Conversion Tracking in Google Ads
- Understanding CTR, CPC, ROAS (Return on Ad Spend)
- A/B Testing for Better Ad Performance
- 📌 Assignment: Use Google Ads Keyword Planner to analyze search volume & competition.
- Chapter 1: Introduction to Facebook & Instagram Ads
- How Facebook Ads Work (Audience Targeting, Bidding)
- Difference between Google Ads vs. Facebook Ads
- Setting up a Facebook Ads Campaign (Ad Sets, Budget, Targeting)
- How Facebook Pixel Helps Track Conversions
- 📌 Assignment: Create a dummy Facebook ad campaign and select an audience.
- Chapter 2: Social Media Advertising Basics (LinkedIn, Twitter, Snapchat Ads)
- How LinkedIn Ads Work (B2B Marketing)
- Twitter Ads & Promoted Tweets
- Snapchat Ads for E-commerce & Influencer Marketing
Certificate
Digital Marketing Course
Certificate
upon completing our Digital Marketing Course, you'll receive a certification that validates your expertise and enhances your job prospects
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Boost job opportunities
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Hands-on practical training
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Master in-demand skills
