Big Basket didn’t become a household name by chance. It earned its space through well-planned execution, sharp positioning, and an evolving marketing framework that responds to both behavior and geography. In an industry where convenience is often the only differentiator, Big Basket created depth by curating catalogues for regions, building loyalty in price-sensitive markets, and […]
What Is DA and PA in SEO? In SEO, understanding the strength of your website is very important for building online visibility. Domain Authority (DA) and Page Authority (PA) serve as key indicators that estimate how well your site or specific pages might rank on search engines. These metrics, developed by Moz (A third-party company), […]
Most people trying to get into digital marketing think the hard part is landing a job. In reality, the hard part is knowing what that job even looks like. You might hear fancy terms like SEO, paid ads, and content strategy, but those words mean very little when you’re in your first real role. You […]
With over 450 million active users, India has become one of YouTube’s largest audiences. What started as home-shot videos has evolved into professionally run operations attracting brand deals, merchandising opportunities, and millions in revenue. But beyond subscriber counts and viral hits lies a deeper story of strategy, consistency, and understanding what Indian audiences truly care […]
MBA in Digital Marketing is designed for those who want to lead in a world where digital visibility shape business outcomes. It blends core management principles with sharp digital expertise, from performance metrics to platform strategy. If you’re looking to move beyond theory and build brands, campaigns, and systems that actually convert, this degree offers […]
Digital marketing is no longer just a skill, it’s an industry rewiring how businesses grow and how careers take shape. For students stepping out of school and wondering what comes next, a BBA in Digital Marketing brings a chance to build both foundational business knowledge and in-demand digital expertise in one go. It isn’t about […]
Digital marketing is one of the rare fields where flexibility and ambition can thrive together. For women looking to start fresh, restart after a break, or build something of their own, it offers more than a job. From running a home to developing a side hustle, the skills you develop here don’t just lead to […]
AI isn’t a distant future in digital marketing. It’s already in the tools students use and the metrics businesses chase. From auto-generated headlines to predictive analytics, AI now has the potential to influence the decisions long before a marketer steps in. But knowing how AI works isn’t enough. You need to know where it fits […]
Geotagging isn’t just for photos. It influences Google Maps, local pack rankings, and local SEO strategy. Learn how it works and why mastering it can set you apart in digital marketing interviews. Many people use geotagging without realizing it. Whether it’s taking a photo, posting a reel, or creating a business listing, location data often […]
When you search for something on Google and see a result with neatly expanded questions and answers right under the link, it’s because of FAQ schema markup at work. This structured data format, which is a part of technical SEO, gives search engines a clearer understanding of the questions your page answers. More importantly, it […]
