What Is Behavioral Targeting?
Behavioral Targeting (BT) is a digital marketing strategy that shows ads to people based on their past online behavior—such as the websites they’ve visited, what they’ve searched for, or what they’ve purchased.
This type of targeting uses tools like cookies to track user activity and helps advertisers deliver more relevant and personalized ads to the right audience, improving the chances of engagement.
Related terms: Cookies, Retargeting, Audience Segmentation, Display Advertising