What Is Baidu?
Baidu is the most widely used search engine in China, similar to how Google is used in many other parts of the world. It offers its own advertising platform, search ads, maps, and other services tailored to the Chinese internet market.
For digital marketers targeting audiences in China, Baidu is a key platform for both SEO and paid search advertising (PPC). Since Google is blocked in China, Baidu is often the go-to option for running search campaigns in that region.
Related terms: Search Engine Marketing (SEM), Google Ads, PPC, International SEO