What Are Automated Rules?
Automated Rules are a feature in Google Ads that let you automatically make changes to your ad campaigns based on conditions you set. These rules can adjust things like ad status, daily budget, or bids—without needing you to manually check in every time.
For example, you can set a rule to pause ads on weekends, raise bids when conversions are high, or send alerts if your cost goes over a certain amount. This helps advertisers save time and keep their PPC campaigns running more efficiently.
Related terms: Google Ads, Bid Strategy, Campaign Management, PPC Automation