What Is Analytics?
In digital marketing, Analytics means tracking and studying what people do on a website. It includes data like how many visitors came, where they came from, which pages they visited, how long they stayed, and whether they took any actions—like filling out a form or making a purchase.
Marketers use analytics to understand what’s working in their SEO or PPC campaigns and what needs improvement. For example, if a lot of people click on an ad but leave the website quickly, analytics can help figure out why.
The most popular tool used is Google Analytics 4, which gives detailed reports to help make smarter marketing decisions and improve overall performance.
Related terms: Google Analytics, SEO, PPC, Conversion Rate