What Is PPC?
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. It’s a way to buy visits to your website rather than earning them organically.
PPC is commonly used in search engine marketing (SEM), especially on platforms like Google Ads and Microsoft Ads, where advertisers bid on keywords to show up in search results.
The actual amount paid for each click is known as CPC (Cost Per Click), making CPC a core part of PPC campaigns.
PPC is performance-driven and gives advertisers control over targeting, budget, and visibility across both search and display networks.
Related terms: CPC (Cost Per Click), CTR (Click-Through Rate), Search Engine Marketing (SEM), Google Ads